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Mittwoch, 11. September 2013

What ist the message of the 1st apple tv commercial - Was ist die Botschaft des ersten Apple TV Spots

"why 1984 won't be 1984" ?


In 1984, Apple introduced the apple macintosh computer for everyones home use, this was in a time were only big companies could afford "even bigger" computers, sold by companies like IBM or digital. 1984 is the same year, George Orwell used to describe the totalitarian supervision nation that dictates everything down to privacy.

[an apple tv commercial by Riddley Scott]


Those days computers were one symbol for suppressing humans. Another was the ropebelt conveyor production. Powerful machines that suppress the importance of the people by tacting their work. Or the big government you can never trust!

All of a sudden, Apple is enabling ordinary people to use a tool, that up till then only was affordable to military, governance or very huge companies.

Those days home computer felt like a coup. The rebellion for the mainstream. But meanwhile we are no longer sure if apple isn't also part of the NSA network that is supervising is.

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